Business Analytics Using SAS Enterprise Guide and SAS by Olivia Parr-Rud

By Olivia Parr-Rud

This instructional for info analysts new to SAS firm consultant and SAS firm Miner offers priceless event utilizing robust statistical software program to accomplish the categories of commercial analytics universal to such a lot industries.

Today’s companies more and more use information to force judgements that retain them aggressive. particularly with the inflow of huge information, the significance of knowledge research to enhance each size of commercial can't be overstated. facts analysts are as a result famous; despite the fact that, many hires and potential hires, even if gifted with recognize to company and facts, lack the knowledge to accomplish company analytics with complicated statistical software program.

Business Analytics utilizing SAS company advisor and SAS company Miner is a beginner’s advisor with transparent, illustrated, step by step directions that might lead you thru examples in line with company case experiences. you'll formulate the enterprise goal, deal with the knowledge, and practice analyses so that you can use to optimize advertising and marketing, probability, and client courting administration, in addition to company techniques and human assets. issues contain descriptive research, predictive modeling and analytics, consumer segmentation, industry research, share-of-wallet research, penetration research, and enterprise intelligence.

This ebook is a part of the SAS Press program.

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