By Jorge Ribeiro
From first ideas, this ebook teaches survival research by way of highlighting its relevance to enterprise instances. a realistic advent to survival research versions, it leads you thru enterprise examples that contextualize and encourage the statistical equipment and SAS coding. in particular, it illustrates how one can construct a time-to-next-purchase survival version in SAS® firm Miner, and it relates each one step to the underlying records and to Base SAS® and SAS/STAT® software program. Following the various examplesâ€”from facts instruction to validation to scoring new customersâ€”you will learn how to boost and practice survival research strategies to situations confronted by means of businesses within the monetary providers, assurance, telecommunication, and advertising industries, together with the subsequent scenarios:
Time-to-next-purchase for marketing
Employer turnover for human assets
Small enterprise portfolio macroeconometric pressure checks for banks
International monetary Reporting ordinary (IFRS nine) lifetime chance of default for banks and development societies
"Churn," or attrition, versions for the telecommunications and assurance industries
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